Femininity pulling on the minds of Men

Bud Light Lime, it’s looking pretty good from here. This advertisement is of course is trying to sell the product, but also, it is trying to sell the fantasy of having a good. One quick look at this advertisement and you see a number or hot girls lounging around in the water and lying on the sand, and not just lying there but doing it in a very sexual manner. But upon taking another look, you find yourself realizing that there are two guys diving in the beer with snorkels. It may only be fantasy but already, men like this ad, but this is in fact due to the point that that is how the beer company wants to feel when you see this advertisement. The guys in the picture snorkeling in the beer are to represent that the newer Bud Light with Lime is not only a girls beer, but it is made for men to, that men will enjoy drinking it. And as I previously stated, this ad wants to show that this beer, Bud Light with Lime, is a very appropriate beer for women to drink and that they will enjoy drinking it with their friends, girl friends or guy friends, whoever they may be. Going further though, the advertisement is not just endorsing a good time, but the effect of the picture in the advertisement could be taken and seen as a dream vacation spot, somewhere on the beach with loads of sun, all the sand you want and of course all the hot women swarming around you. The image is what may men may consider to be a dream come true, and if a man goes to the store to buy beer for him and his friends, he might see the case of Bud Light Lime and laugh, because the beer seems not manly enough for just him and the guys, but if he were going to a large party where there probably would be women there, and maybe even a pool, the man would be more inclined to buy the beer. With so many girls around and a pool, the male might see the ad and think about his fantasies and how some may have a chance to happen on the particular night that he is out buying beer and this would justify him going and buying one of the cases of Bud Light Lime, this meaning that men would buy this beer purely on the sex appeal, or at least the portrayed sex appeal, alone. Going further in reading this advertisement, you can use the writing, “Gender Role Behaviors and Attitudes,” by Aaron Devor to further connect and determine the relationship that sex role plays in the advertisement. At the first glance, you of course see all of the women in the picture. The ad is creating interest by playing off of femininity. The first thing identified is that the girls are showing a whole lot of skin and that they are gorgeous. By showing the skin, it is to show them a little bit vulnerable but mostly to place an emphasis on sexual characteristics of that woman. Likewise, those sexual features, enhanced through dress, body position and slow fluid motion such as strolling through the surf on the beach are directly aimed at making a man attracted to these women in the advertisement because, as I have said already, the goal is to sell the fantasy, the dream along with the advertisement. There may be men who are not as masculine as others and enjoy the refreshing fruity taste of a Bud Light Lime, the ad presented is trying to get the more masculine of men to purchase and consume the beer because they are attracted to the message that the company was trying to get across. Other characterizations of femininity, which are provided by Aaron Devor, were not being pushed across, such as restrictive dress, dependency upon men, material or sensitive. The point may be that although these characteristics may be feminine, they are less desirable to the minds of men and women. Sensitivity and materialism at a time like being at the beach, or in the real world, being at a party, may be frustrating and would want to be avoided, And with dealing with restrictive clothing, girls now a days can wear clothing that is more revealing but is more comfortable and still be seen as feminine if not more feminine than before. The major goal of femininity is to attract men, but I this case, the desired femininity in the advertisement is trying to obtain the women’s interest also. The other part that can be seen I the advertisement, although less provocative, is the masculinity aspect to the depiction. The main example of masculinity showing is the Jackassery feature so to speak, which is the participation in risky behavior. There are two guys diving and snorkeling in the beer, and although impossible, it is that impossibility aspect that makes it such a funny and memorable thing to do with a friend. If two guys in real life were presented to go snorkeling in a giant pool of beer, they would probably say yes. Even without seeing this ad, because it is a stupid thing to do but it would be memorable and they would have all the free beer they could swallow. Other than that characteristic, the only other one easily seen is the unrestricted dress they have. The baggy swim trunks for comfort in their endeavors. The advertisement was full of feminine qualities, but these were all aimed at attracting guys and boosting their sex drive to get them to buy Bud Light Lime Beer and the displayed characteristics of femininity is the cause of guys feelings to want to be masculine around girls.http://alextdesign.deviantart.com/art/Bud-Light-Lime-Ad-199259935